The latest promotion, accomplished by Wieden + Kennedy, most takes a painful go through the pitfalls out-of dating now
If you would asked me personally recently basically is actually looking for something OkCupid needed to provide, I might answer with a great resounding no. I’m not really the web based matchmaking professional of one’s work environment and you will centered on my personal minimal experience in addition to stories off friends and you may associates, the outcome off dating will start around downright horrible so you’re able to meh.
That is why OkCupid completely astonished and pleased me with the launch of their new campaign. The new campaign uses bright, enjoyable, sometimes some unique photo and you can plainly keeps the brand new phrase DTF, and also make these types of advertising provocative and difficult to disregard. The best part? OkCupid reimagines you to F term that have this new sentences one to replace the meaning in order to energizing selection eg down seriously to end up being fantastic otherwise down seriously to flea market. Read more
