It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more. SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google. By optimizing your site for search engine algorithms, you can attract more organic traffic, enhance user experience, and build credibility. To optimize images for on-page SEO, ensure they are appropriately compressed for faster SEO Anomaly loading times, use descriptive filenames, and provide informative alt tags. By doing so, you can enhance both the user experience and the visibility of your web pages in search engine results.
SEO statistics on voice search and other emerging technologies
The most common schema for SEO is product schema, which allows search engines to show product prices, availability, ratings, and sizes directly in their results. This can be added to your product page with custom code, through your theme or a third-party app. A well-structured URL makes it easier for search engines to understand the content of your page. Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc.
- We will start off easy and slowly get to the more advanced stuff!
- Take time to find these pages and do something with them occasionally to keep your content in good shape.
- Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers.
- In fact, here are 4 types of visual content that are super easy to pull off.
- First-party data comes directly from users (with their permission) to you, making it both legal and valuable.
Want to Rank Better in Search? Avoid These 10 SEO Mistakes Infographic
How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites. This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword.
Site structure refers to how you organize your website’s content. It primarily deals with how content is grouped, linked and presented to the visitor. There are way too many sites out there that are simply mistaken with the importance of a site structure. It’s not only important for your users, but it’s your site’s roadmap for the search engines, too. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Using internal links helps to connect with pages and give Google an idea of the structure of your website Internal linking is HUGE for SEO.
Get your site structure and internal linking right
Using headings, bullet points, and formatting improves readability. Most search engines use this to understand a site’s relevance and quality. This helps them more effectively match your website to user searches. The content on your website is your chance to gain the trust of your potential customers and prove your authority. Thus, it should be interesting, valuable for your readers, and unique. While planning your SEO content strategy, reviewing your existing blog posts should be among your main priorities.
